After several years in Sing-Sing working on their jail musical
"Prisoners Of Love" - Max Bialystock and Leo Bloom have returned to
In June 2001 - Bialystock & Bloom proudly presented their first new
stage production in New York since their legendary show "Springtime For
And even before its opening - the show caused a controversy as
Bialystock & Bloom feuded with the writer/star of their new production
about the show's title and advertising campaign.
First of all the undisputed good news:
On Wednesday June 6th 2001, Broadway's most infamous producers presented
the New York premiere of an acclaimed one-man show by British humorist
Martin Lewis - which had been a critical and commercial success in its
Los Angeles debut in 1999. The show received its Manhattan premiere at
hip East Village theater P.S. 122.
And in the grand Bialystock & Bloom tradition - the show also CLOSED on
This was actually because the show was just a one-night engagement in
the very prestigious 9th Annual Toyota Comedy Festival.
But that's a minor point! Bialystock & Bloom are convinced that if the
show had been given a decent opportunity - it would have closed on its
first night anyway!
Now the dispute!
When it premiered in Los Angeles - the show was titled "Great
Exploitations! An Audience With Martin Lewis" - and that is what its
creator-star Martin Lewis, felt it should have been called in New York.
However Bialystock & Bloom believed that while the show had potential it
was handicapped by its title - which Max Bialystock called "Dickensian
"This show needed subtle marketing to position it in a competitive
Broadway environment. You can't expect to close a show in just one night
without the wrong
campaign. The new title and advertising campaign that Leo and I devised
for the show ensured just such a result. Mr. Lewis may be talented - but
he is just a writer and performer. He had to leave this work to The
Producers - and that's us."
For more information about Bialystock & Bloom's return to Broadway... (well
Off-Broadway actually.) LOOK! If you're going to get technical - strictly
speaking it's OFF-OFF Broadway - but it's a very funny show and it's full of
This website is presented by a real-life company named
"Bialystock & Bloom" - which registered itself as a theatrical
production company in Great Britain and was named in affectionate homage
to the fictional production company "Bialystock & Bloom" as featured in
Mel Brooks' 1968 movie "The Producers." The real-life company and this
website have no connection with Mel Brooks, nor with the producers of
the current Broadway stage presentation "The Producers," nor has it been
endorsed by either, nor does it present itself as such.
(Click here for further details about the real-life
production company "Bialystock & Bloom".)
Copyright © 2001 Springtime!